About The Book:-

When Star india was given to me to manage. i had a team of young . relatively inexperienced executives. and we were operating with a jounny english approach: '' he knows no fear, he knows no  DANGER, he Knows  NOTHING".

We Had tons of energy and something to prove and we pulled it off and were proud of it. it was hunger, i concluded, even more than ability, that was essential for success.'

Peter Mukerjea

Peter (Pratim) Mukerjea is widely recognised as perhaps the most successful television professional in the history of the industry in India. In the early ’70s, Peter moved to London to start his professional career. His first job was at HJ Heinz Co., where he joined as a graduate trainee and simultaneously graduated in business studies from Watford College. He then worked with leading companies across the world, specialising in marketing and business management. In the early ’90s, Peter returned to India and transformed a loss-making Star TV into a billion-dollar network, which continues to be a dominant media force in South Asia nearly twenty years later. Under his watch, definitive and cultural landmark shows were birthed, superstars born, and India culture and media became a vibrant export. Credited with disrupting the Indian media landscape as chief executive of Star India, Peter grew to become Rupert Murdoch’s right-hand man in the television industry in the region. As a result, he was awarded ‘CEO of the Year‘ numerous times, and was on India Today’s Power list for four consecutive years. However, Peter considers his highest accolade thus far to be the recipient of the ‘Happiest Man in Class’ award given to him at the end of the 101st session of the Kellogg School of Management in 2002. He resides in Bristol, England, but currently lives in Mumbai, India.